In a world where narratives shape identities and influence destinies, Rafiat Atanda stands at the forefront of a new generation of changemakers, using the power of strategic communication to drive transformation across borders, systems, and communities. A dynamic communications specialist at the United Nations Office on Drugs and Crime (UNODC), Rafiat represents the rising wave of young Africans who are not waiting for the future, they are actively designing it.
Rafiat’s journey reflects a blend of determination, purpose, and service. Her career began in the private sector as a Communications Officer at a leading bank, where she spearheaded campaigns that empowered young Nigerians. In this role, she managed the communication strategy for a youth-focused account and traveled across the country documenting human impact stories on women’s empowerment, youth innovation, and inclusion for persons living with disabilities.
That journey into storytelling revealed a powerful truth that would define her path: communication is not just about information, it is about identity, aspiration, and power.
“My journey into the UN is rooted in a simple belief,” she says. “Communication can change people, and people can change the world.”
From Corporate Halls to the United Nations
While many consider global institutions inaccessible, Rafiat charted her own path forward through a combination of excellence, courage, and volunteerism. Alongside her corporate role, she volunteered with multiple non-governmental organisations, including serving with the European Union Youth Sounding Board in Nigeria, an initiative designed to elevate youth voices in policy-shaping.
This consistent track record of impact and innovation opened a door to the United Nations. Today, she plays a strategic role at UNODC, shaping narratives that address some of the world’s most pressing challenges.
Within just six months of joining UNODC, she received the Innovator Award, a testament to her creativity, leadership, and ability to drive meaningful change through communication.
“Being honoured with the Innovator Award affirmed that I was exactly where I needed to be. It reminded me that creativity, empathy, and impact can co-exist within institutional spaces,” she reflects.
The UN at 80: A Legacy of Hope, A Future Led by Youth
This year marks the 80th anniversary of the United Nations eight decades of multilateral cooperation, peacebuilding, and advocacy for humanity. For Rafiat, this milestone is not just a commemoration of history but a call to action.
“Eighty years is a remarkable milestone. It speaks to resilience, reinvention, and relevance. From 51 founding countries to 193 today, the UN has shown the power of collaboration and the beauty of what happens when nations choose dialogue over division.”
Looking ahead to the next decade, Rafiat envisions a UN that is more inclusive, more localized, and more youth-driven. She believes the future of global governance will be shaped by those who understand how to humanize policy, use communication to build trust, and amplify voices from the grassroots.
Youth Are Not the Future – They Are the Now
A passionate advocate for intergenerational collaboration, Rafiat emphasizes that young people are already leading change not waiting to be included.
“Young people are not just learning, they are leading. Even with limited resources, they mobilise, innovate, and act. They are already shaping the present UN, and their energy is what must drive its future.”
According to her, youth inclusion must move from representation to co-creation. She advocates for systems that enable young people to influence not just dialogue—but decision-making, funding flows, and programme design.
Reform, Innovation, and the Youth Agenda
While acknowledging the UN’s efforts in youth inclusion, Rafiat believes there is room for deeper integration.
She calls for:
- Structured mentorship pipelines for young professionals
- Youth co-design panels in programme planning
- Investment in innovation hubs across regions, especially in the Global South
- Transforming youth consultations into actionable frameworks
A Message to Young Nigerians: Start Where You Are
For thousands of young Nigerians aspiring to work in international development or contribute to global transformation, Rafiat offers words that are both grounding and empowering.
“That opportunity you think is too small? Redefine it. Excellence should be your signature, not because you want to outshine others, but because you genuinely care about impact.”
Why This Spotlight Matters
Rafiat’s journey is more than a profile, it is a call to every young person. Whether you are a student, creator, activist, or professional, your voice, your skills, and your story are essential to building a more just and sustainable world.
You do not have to be in the United Nations to shape global development. You are already part of the movement that will define the next 80 years.
